May 24, 2016

E-MAILiT WordPress sharing plugin, new features

We've finally updated our WordPress plugin and today we are releasing version 9.0.0 of the plugin. It's way more customizable.

Changelog

  • Large sharing buttons & Pixel-perfect at any size (MAJOR NEW FEATURE!). Make them as large as you want.
  • Scalable, customizable (endless button style combinations) vector icon sizes & shapes (SVG icons). Flat, sharper, mathematically precise, minimal vector-based design (clean mobile-optimized design).
  • Retina/Retina HD display and High-PPI screen ready (faster loading).
  • Add WeChat.
  • Add Kik.
  • Add Kakao.
  • Add Plaxo.
  • Remove moShare.
  • Remove PageSpeed.
  • Remove Quora.
  • Remove Tapiture.
  • Remove Yardbarker.
  • Remove 100zakladok.
  • Remove Zakladok.net.
  • Add Following Channels: GitHub, Quora, Sina Weibo, Snapchat, Stack Overflow.
  • Update button code builder and admin tweaks.
  • New customized options for floating bar.
  • CSS Fixes.
  • WordPress 4.5.2 compatibility.


As always, we appreciate your feedback!

Enjoy!

The E-MAILiT Team

May 17, 2016

New: the E-MAILiT Button Code Builder

Get the share buttons code for your website.

E-MAILiT well-engineered button code supports HTML5, CSS3, asynchronous loading, HTTPS / SSL, and is built for simple and powerful customization. There are so many combinations of settings when it comes to selecting the E-MAILiT button that is right for your website:

  • simple configuration controls allow you to display your choice of social networks (e.g. Facebook, Twitter, Google+, Pinterest, WhatsApp, etc), as well as modify style, position, size, shape, color and order
  • use instantly responsive, large buttons, SVG icons, and retina-ready tools for mobile, tablet, and desktop
  • quick to load, super-lightweight, and custom-colored share buttons will give your website a modern look and user friendly experience
  • etc

So to make it easier to select your buttons, we've created a cool social tool for building your sharing buttons, the E-MAILiT Button Code Builder.

As always, we appreciate your feedback!

Enjoy!

The E-MAILiT Team

May 4, 2016

Why 9 out of 10 Startups Fail: Business Development Tips


The most successful multimillion-dollar companies, such as Apple, are able to thrive for decades simply by predicting the needs of their consumers. By providing them with products that they want before they actually know that they want it, they’ve set certain standards in the contemporary world of business that everyone wishes to reach. Having a unique and practical idea is the Holy Grail of a successful startup, and for a long time a lot people thought that starting a startup automatically means that someone has a weird idea that might just work. In a constant search for that Holy Grail, and encouraged by Apple and similar examples, business owners have really tried pushing all sorts of inventions on the market, with no luck whatsoever.

According to the founders, this is the main reason why startups fail. Business owners simply make products that nobody actually needs or want. But while a great number of entrepreneurs fails during the third year of business (44%), and especially within the Finance related industries, hundreds of startups are launched every minute.

Almost 200 startups launched their business during the time you spent reading the past two paragraphs.
 
46% of startups fail due to their incompetence. 30% of them fail due to their lack of experience. So if you are at the very beginning of your entrepreneurial journey, you might want to take some advice from the following bullet points.

Developing a Sustainable Business Model

Without a clearly defined business model your startup is bound to fail. Although as little as 17% of startups fail because of an inconsistent or/and a non-scalable business model, that doesn’t mean that the rest of startups succeed despite not having a business model. On the contrary, most of them don’t reach the point where their business model will fail them. There are plenty of applications that can help you with defining your model and your strategy through intuitive canvas platforms. When you are developing a strategy, establishing a business model and your infrastructure are vital points. Address them as soon as possible and run them through every scenario possible. Defining your business plan is crucial for avoiding mistakes, staying objective and for raising capital.

Overpowered by Competitor’s Advanced Strategies 

The business world is fierce and unforgiving. This is old news. But while most companies are staying competitive, 19% of the companies are too worried about other factors to pay attention to their competition. Which is a mistake. A good strategist will always mind his, or her, competition and learn from their success and mistakes. Steve Jobs and Bill Gates were always grateful for the fact that they have a worthy advisory to keep them motivated and engaged. In the modern world of business, you can utilize and mimic every campaign and every tool that could help you in running a business. With API integrations and simplicity of a great mobile app builder, you can implement your CRM and ERM trackers, develop them for your particular industry and market, and keep a company always on point and profitable.

Investing in SEO and Digital Marketing

The majority of business owners are very skeptical when talking with marketers, and often worry about the non-transparent ROI. Nevertheless, 14% of startups fail because owners don’t want to invest in their marketing. The somewhat popular belief, that the great product will market itself, is a controversial approach at least in the contemporary world of ecommerce. You simply need a marketing strategy. The basic SEO has become a standard in the world of marketing, and almost 40% of small businesses started investing in their SEO before the year 2013. And as little as 16% of the companies are not investing in their SEO. But those companies aren’t neglecting their online marketing, on the contrary, they are investing in other aspects of Digital Marketing, like social media marketing. And this is something that E-MAILiT can help you with, as an innovative social sharing platform which always provides customer service and delivers both desktop and mobile tools across social web - with the highest customization possible, so that the sharing buttons any publisher selects, matches the website's design.

The Conclusion

So apart from understanding that you have to invest in your marketing, embrace the technological progress and always rely on your business model, remember the first point – answering the need. If you are in the business of demand generation, make sure that that demand isn’t obvious only to you and your friends and family. While the above mentioned are only the basic questions that you should answer before starting a company that is only the beginning. There is always a question of timing, investors and of course, the talent.

Nate M. Vickery is a business consultant and Editor-in-Chief at Bizzmarkblog. His passion is helping businesses reach their highest potential through smart management and marketing planning.